This falls under the category of awesome: "If Mainstream Media Has a Future" via @tdefren...

Todd Defren at PR-Squared shared a very insightful post (very much worth reading - http://bit.ly/4HnWb4) today that centered around the potential for a tablet device like the one in the video above.

More importantly, he makes a great point on how the mainstream media has the potential to salvage some of its evaporating strength and credibility - if it is open-minded enough to accept and embrace the future (as well as improve it).

Click the link above to read the whole post, and leave a comment below to tell us how you think technology like this will have an impact in the future.

"Paint-Less Coca-Cola Would Save Earth One Can at a Time" - From a branding perspective, what are your thoughts?

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This Gizmodo post - http://bit.ly/72wjTz - presents an interesting concept: paint-less Coca-Cola cans would positively affect the environment by reducing air and water pollution.

The number of Coke cans - including Diet Coke, Coke Zero, etc. - sold per year is pretty crazy. Like... 24 billion cans per year pretty crazy. So not using the energy to have them painted and, more specifically, not using the energy to have the paint removed so they can be recycled, would appear to be a positive for the environment.

However, the thought of selling one of the most recognizable brands in American history without its trademark color scheme seems like an insanely far stretch at best. Similar to our post on the "Pepsi To Cease All Advertising" joke (http://bit.ly/9LQUl), it seems unlikely that Coke could afford to forgo that trademark "Coca-Cola" red we all (besides Pepsi) have come to know and love. Especially if it were for a time period longer than a promotional stunt/effort of a few weeks.

That said, we'd love to hear your take on it. Do you think Coca-Cola could afford to take a serious, risky and long-term approach to "going green" rather than the seemingly-traditional "We're going green because it's the 'in' thing" approach? Do you think the paint-less cans are even that cool to begin with? Do you have a better solution for Coke to avoid pollution that manages to save its branding while still positively affecting the environment?

Please share your thoughts in the comments section below.

"Incredible Concept Bike Folds Down to Size of One Wheel" (Well...two wheels. But hooray innovation!)

We actually shared this video/concept a few months ago, but figured it was worth throwing your direction again as we've seen it pop up again a few places. As staunch supporters of creative extremism here at Deep Bench, we love to see someone who was tired of an unsatisfactory product and simply decided to (creatively) do it better.

Definitely a cool concept in general, but evem cooler is that Dominic set out to change things rather than simply go along with something he didn't think was good enough. Innovators change the world, and we tend to support world-changing innovation.

Let us know what you think of Dominic's efforts by leaving a comment below. Know of any other sweet innovations you've seen/read about in the past few days? Tell us about it or drop a link in the comments section or hit us up on Twitter at @deepbench.

Oh, and for the original post on Gajitz.com, click the link here: http://gajitz.com/incredible-concept-bike-folds-down-to-size-of-one-wheel/

Were you as surprised as we were that "The Sexy Pilgrim" is a music video for Muscle Milk?

Call us crazy, but we thought this was an...interesting...approach to promoting Muscle Milk.

As far as I (Mike) am concerned, I'm not exactly sure if I'm seeing the objectives that led to this video being considered a viable strategy for promoting Muscle Milk. A few references to tight abs and his "Plymouth Rock" of a chest, yes, but I'm not quite seeing the overall connection between Pilgrims, Thanksgiving and Muscle Milk.

That said, it was pretty funny and well done.

What do you think? Am I missing something blatantly obvious or was this video just created for the sake of internet buzz (a la the Skittles website being converted to the Twitter search page for Skittles a few months ago?)

Drop some insight in the comments below. Probably while listening to the video one more time. Just because.

Oh, and we came across the video via this AdGabber post: http://bit.ly/7gHf9M

"8 ways to kill creative ideas" - A humorous look at ways creative agencies waste their biggest assets...

Not sure where we first came across this, but it's a humorous look at 8 ways to kill creative ideas.

Ideas are important. We could write 12 paragraphs (and possibly books) espousing their importance, but we'll keep it short.

Don't kill your ideas right away, and try to make sure that you recognize these potential idea-killers before the cat gets the mouse. Or the toilet gets the goldfish...or...something.

What do you think? Have you seen other examples of idea-killers that could've been included in this strip? Have you had your ideas killed by an iceberg or guillotine? Do you have tips and advice for the people struggling to keep their ideas away from the Big Bad Wolf's crocodile-shaped teeth?

Share your insight in the comments below and let us know what you think.

CanvasPop Puts Your Digital Art on Your (Real) Wall - via @Mashable. Good news for digital artists & art fans...

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CanvasPop lets you upload and print images onto a canvas, which, for those who enjoy digital art but want it displayed on something a little more tangible than a computer monitor or flatscreen TV, could be a big deal.

A rolled 8x10 print costs $30 and a framed one starts at $49 according to the Mashable post, which can be read in full here - http://mashable.com/2009/11/18/canvaspop.

What do you think? Do you see yourself using the CanvasPop service and buying some digital prints on canvas? Can you think of a way it could be done better? Tell us what you think in the comments.

ReadWriteWeb (@rww) looks at a report on Twitter clients and active users' client of choice...

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ReadWriteWeb throws out some graphs and stats regarding Twitter client use and which clients "active" users prefer. The full post featuring more explanation and a link to the rest of the Sysomos statistics can be read here - http://www.readwriteweb.com/archives/twitter_users_and_the_third_party_client... - and might be worth the read.

You know, if you're interested in the whole "who uses Twitter and how" discussion.

"The Coolest Shades In Corporate America" - Interesting look at corporate logos on the color spectrum...

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Although the blue looks pretty crowded, it appears the yellow, green, and pinkish-purple sections have plenty of space for a unique logo color.

Of course, if you're a great designer, you might just take a blue logo and make it so good that it blows some of those other boring blues out of the water.

Either way, we thought the creative extremists we hold in such high regard might find this interesting. If you have thoughts/comments, let us know in the comment section below!

Original photo found here on Flickr: http://bit.ly/KKq8W